Introduction
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has been recognized for its
easy, safe and fast online shopping experience. Supported by a strong payment system and reliable
logistics, Shopee has become the main choice for consumers in this region.
Shopee faces an exciting challenge: maintaining its dominance while catering to the evolving needs
of its users, particularly in Singapore. Our research indicates a significant opportunity to enhance
the user experience (UX) through a strategic redesign of the Shopee mobile app. Singaporean shoppers
crave a more intuitive and efficient way to find products.
This presents a golden opportunity. By strategically redesigning the Shopee mobile app, we can
unlock significant business growth and user satisfaction.
