Introduction
Since its first launch in 2017, the short video and live video platform “Likee” has gained immense
popularity worldwide. Likee is one of the world’s most popular social media platforms for creating
and sharing short videos (15–60 seconds). This application allows users to share stories, videos,
and reviews as well as fun entertainment to inspire and also to entertain others that can be
personalized according to interests to explore.
In Southeast Asia Likee is now ranked 3rd in short video sharing applications, below TikTok and
SnackVideo. In Southeast Asia the Likee has 150 million active users, and downloads on the Playstore
have reached 500 million. So for business development and to make users more comfortable, Likee
needs a refresh and redesign on its user interface design.
