Introduction
Who Needs It and User Needs: Rani needs a mobile banking application that offers a seamless and
intuitive user experience. She requires quick access to her account balance, transaction history,
and various banking services. As a busy professional, Rani relies on her mobile banking app to
manage her finances efficiently and effectively.
Because and Insight: Because the current Blu BCA mobile application lacks a user-friendly interface
and suffers from issues such as childish UI design, unnecessary login steps, and distracting decimal
displays. Rani, like many other users, seeks a modern and streamlined banking experience that aligns
with her tech-savvy lifestyle and professional needs. Providing Rani with a redesigned mobile
banking app will improve user satisfaction, enhance user retention, and strengthen Blu BCA’s
position as a market leader in digital banking.
